A-ROD: Gone But Not Forgiven

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

SCA Promotions has found a way to give some payback to Seattle Mariners’ fans embittered by the defection of star shortstop Alex Rodriguez to the Texas Rangers.

Sports Radio 950 KJR in Seattle has partnered with the Dallas-based promotions agency to create a contest that awards bigger prizes the more “A-Rod” strikes out during the 19 baseball games he will play against the Mariners this season.

Former Rodriguez fans can register at Cingular Wireless stores in the Seattle area for an end-of-season drawing.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in