Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Massachusetts Bay Transportation Authority Thursday chose to pull one of MTV’s latest ads from the transit system.
The execution shows an extreme close-up of two teenagers French kissing and is headlined “Can I get MTV from kissing?” The campaign tag is “We’re watching.”
Outdoor, transit and some print ads from Modernista!, Boston, began breaking nationwide on Monday. It is the shop’s first campaign since winning the account a year ago. MTV spent more than $30 million on ads last year.
Sources
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in