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Grey Global Group, New York, has opted to consolidate its multiple digital media service businesses–MediaCom Digital, media.com and Beyond Interactive–into a new company called Beyond Interactive, a MediaCom company. The new business launches with $266 million in global Internet billings and will encompass 21 countries.
According to company reps, the new Beyond Interactive will be run by former Beyond Interactive CEO Jonn Behrman, who will now serve as president and COO of the combined company. Harvey Goldhersz, formerly president of MediaCom Digital, will serve as chairman and CEO.
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