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NEW YORK — Grey Global Group’s MediaCom, New York, is combining its digital properties, MediaCom Digital and media.com, with the interactive operations of Grey’s Beyond Interactive, Ann Arbor, Mich.
The combination adds $266 million in global Internet billings to MediaCom’s over $10 billion in media placement, a Grey spokeswoman said.
“We have seen a growing demand for truly integrated media approaches that combine these new digital services with today’s increasingly complex offline media solutions,” Alec Gerster, MediaCom’s chief executive.
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