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LOS ANGELES–Some media agencies have responded to 21st-century challenges, such as cross-platform selling and convergence, by creating committees or divisions. Creative Media, however, has created a new position and reached outside the media community to fill it.
Anthony Brescia, formerly executive group director at Omnicom’s Merkley Newman Harty in New York, has joined sister shop Creative Media in New York as evp/chief marketing officer. He reports to president and CEO Mickey Marks.
Brescia, 49, shares the title with executives at other ad agencies, such as Arnold, Fallon and Leo Burnett.
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