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NEW YORK–Cliff Freeman and Partners on Monday breaks provocative TV spots on national cable stations for Budget Rent a Car that are in the same spirit as the violent, yet darkly amusing 1999 work.
Just as in previous spots, the two new 30-second commercials open with scenes of the Budget marketing team brainstorming about special offers for rental cars. In a pitch for its Perfect Drive loyalty points program, one exec suggests that after four rentals, customers receive spa treatments.
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