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Young & Laramore, which for more than a decade has dominated the Indianapolis Addy awards, will no longer participate in the competition, choosing instead to focus on national award shows.
“Our decision is consistent with our goal to make Indianapolis more recognized as a creative destination,” said Y&L president Paul Knapp. “How do we do that, win 100 Addys (or concentrate on) several national shows?
“It’s time to change our strategy to be better known nationally for our creative abilities.”
This past Addys season the shop won a record 79 awards, breaking its previous record of 39 wins.
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