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While the overall radio market was down 5 percent through February according to just-released numbers from the Radio Advertising Bureau, there are signs in the billion-dollar network radio marketplace that indicate the industry segment has turned the corner. Down 25 percent in January, network radio was down 16 percent in March.
Positive signs include the fact that network inventory, especially Urban and Youth networks, have been tightening. “It’s been difficult to get on with some late-breaking buys,” said Natalie Swed Stone, OMD’s director of national radio.
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