Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LONDON — British commercial network ITV Tuesday said it has signed a multi-million dollar deal to acquire exclusive rights for the first interactive television version of “Who Wants To Be A Millionaire.”
ITV has won rights to online betting for the show and will allow viewers to play a number of different games or compete against actual contestants as the show is broadcast. A multi-play game will also allow up to 10 players to compete head-to-head online.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in