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AT&T Wireless contacted several shops last week about its $300-400 million account as FCB’s New York headquarters took over as defender of the business from incumbent FCB in San Francisco, sources said.
The New York office has “a greater depth of resources, especially in account planning,” said one source.
Questionnaires were sent last week to Ogilvy & Mather, Grey, Saatchi & Saatchi and TBWA\Chiat\Day, all based in New York, and Leo Burnett in Chicago, sources said.
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