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AT&T Wireless contacted several shops last week about its $300-400 million account as FCB’s New York office took over as defender of the business from incumbent FCB in San Fran cisco, sources said.
The New York headquarters has “a greater depth of resources, especially in account planning,” said one source.
Questionnaires were sent last week to Ogilvy & Mather, TBWA\Chiat\Day, Grey and Saatchi & Saatchi, all based in New York, and Leo Burnett in Chicago, sources said.
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