Earth Shoes Returns

Earth Footwear’s first rebranding work from Holland Mark Advertising needed a hip, unconventional approach to reach contem porary consumers, the agency said.

The newly renamed brand—known as Earth Shoes during its 1970s heyday—relaunched in footwear trade publications this month with the first in a series of ads.

The initial execution, headlined, “You don’t see shoes like this every day,” features a TV news reporter and camera operator on an assignment. In the ad, the cameraman focuses his lens on the reporter’s Earth Footwear.