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BOSTON–A meeting last week between executives of Fidelity Investments and Arnold Worldwide could lead to a shift of advertising from Fidelity roster shops to Arnold, sources said.
Arnold recently added Fidelity Web work [Adweek, Feb. 26], and shop chairman Ed Eskandarian and president Fran Kelly want to leverage that relationship–and their ties to client svp/marketing Beth Pasciucco–into more business, sources said.
Agency executives have on several occasions, including last week’s meeting, discussed ways to apply the shop’s “brand-essence” philosophy to Fidelity in a “broader context than just interactive,” said one executive.
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