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ATLANTA-Two months after losing R.J. Reynolds’ $37 million Winston creative account, Doe-Anderson has won Lexmark International’s U.S. consumer printer business.
The Louisville, Ky., shop bested incumbent Ott Communications and Creative Alliance, both of Louisville, and Keller Crescent in Evansville, Ind., in a review.
Doe-Anderson’s ex-perience in promoting Valvoline, the Kentucky Lottery and Winston contributed to the win, according to agency president and chief executive officer Dave Wilkins. He called the agency’s client presentation straightforward and informative.
“Our strategy will be to help consumers understand the equipment as well as the value of the product,” Wilkins said.
The assignment encompasses re-tail merchandising, point-of-sale and training materials, promotional marketing, package design and dealer ads.
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