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Tell me something. When was the last time a publisher went to his printer and offered to pay more for his contracted printing pricing due to the fact that he was making more money than he expected when the contract was written?
When was the last time a publisher raised his rate card and offered to share some of the increased revenue with his vendors?
When, in living history, has a business searching for increased efficiencies passed those hard-fought and expensive out-of-pocket “savings” back to the customer, leaving the business exactly where it started before the efficiencies were “discovered”?
OK, what is this all about? I’ve been on the publishing side of the printing equation for more than 30 years.
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