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Verizon Information Services has selected Deutsch to handle a $30-50 million assignment which includes SuperPages brand yellow pages and SuperPages.com.
Deutsch, New York, will be responsible for general advertising, direct and interactive marketing in partnership with ethnic marketing specialist Casanova Pendrill Publicidad, Inc. of Irving, Texas. Deutsch nudged out finalists Temerlin McClain , also Irving; The Richards Group, Dallas; and Tierney Communications, Philadelphia, following a three-month review for the Texas-based former GTE division. Mary Maroun of Combustion Inc.
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