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Lyle Metzdorf, the longtime creator of advertising for Blue Bell Ice Cream, next month unveils the latest television commercial for Texas’ most famous creamery.
Like previous efforts, whose images focused on old-fashioned, pastoral images of the Texas countryside, the new 30-second spot is long on smiling kids, swimming holes and cows.
The newest execution adds a spiritual theme with a song titled “What Are They Doing in Heaven Today?” The music plays over emotional scenes such as reuniting veterans and praying families.
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