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Arnold Communications last week broke three 15-second commercials introducing a technology that puts movies on digital disks with a built-in pay-per-view system.
The teaser campaign for the technology known as Divx is a precursor to an estimated $100 million-plus national ad blitz set to roll out in August.
The spots, now airing on popular prime-time programs in Richmond, Va., and San Francisco, carry the tagline: “The best way to watch movies at home.” Divx is manufactured by Digital Video Express in Richmond.
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