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High-End Retailer Previously Did Its Advertising In-House
CHICAGO–Tony home furnishings retailer Pier 1 Imports has begun a wide-ranging search for an agency to handle its $45 million ad account, sources said.
The Fort Worth, Texas-based company, through consultant Jones-Lundin Associates in Chicago, has sent out requests for proposals to a number of agencies, including several in the Midwest and South, according to sources.
The bare-bones questionnaire asks agencies to provide details about their high-end retail category experience and gives a deadline of Oct.
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