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A courtship that began with a few feelers and advanced through e-mail has ended with the hiring of Kevin McKeon as executive creative director of Bartle Bogle Hegarty.
McKeon, 43, an evp and group creative director at Lowe Lintas & Partners, here, succeeds Ty Montague, who left last summer [Adweek, Aug. 28]. McKeon, who joins March 5, will steer three creative teams and play a leading role in new-business efforts.
“We love his passion and his drive,” said chairman and creative leader Hegarty, who led the search.
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