Masius Wins Co-op Energy Account

Masius, a tiny unit of D’Arcy Masius Benton & Bowles, triumphed over Campbell-Ewald in Warren, Mich., to land the esti mated $20 million Touchstone Energy account. The win last week came after a review that also included McCann-Erickson, Washington, D.C., in an earlier round.

The collective marketing experience of the New York boutique’s 13 staffers, coupled with the media-buying clout of Bcom3 sibling MediaVest, helped Masius land the cooperative utility business.

“We needed an agency that had far-reaching capabilities in creative, Internet, and media planning and buying,” said Jim Bausell, the Arlington, Va.-based