Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If you haven’t heard of Spinal Muscular Atrophy, you’re not alone. This little-known neuromuscular disease is the top inherited killer of children less than two years old, according to a PSA from DMW Worldwide.
To help spread the word about this deadly disease, the Wayne, Pa.-based agency created two TV spots for Andrew’s Buddies, a national nonprofit that supports SMA research, and its “Fight SMA.com” program.
“Speak Out” focuses on an SMA-stricken baby named Allie. Shots of her in a hospital bed, wearing a breathing apparatus, alternate with shots of her parents discussing their grief and snippets of home movies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in