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In most cities, placing ads atop busses is impractical—they can’t be seen from sidewalks. But with their extensive skyway systems, the Twin Cities may prove to be the exception.
In its most recent work for TCF Bank’s Check Card, BBDO Minneapolis reserved space on the top’s of buses in Minneapolis and St. Paul. An average of 350,000 people use the cities’ skyway systems every day, according to the Community Enhancement and Organizing/Pedestrian Studies.
“The strategy is brilliant,” said Mark Foster, the bank’s director of advertising.
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