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The AARP is nearing the end of a review for an agency to handle its first Hispanic outreach campaign.
Formerly known as the American Association of Retired Persons, the Washington, D.C.-based AARP (now legally known by its acronym) is the nation’s leading organization for people over age 50. There are more than 30 million members, both working and retired.
The AARP is said to have budgeted $2 million for a first-phase Hispanic-targeted test campaign, leading to estimates of $10-15 million for a national rollout.
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