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For the New Focus
DETROIT–Live television, which had its heyday in the 1950s and a resurrection in the late ’70s with a TV show since gone to seed, is coming back with a unique campaign from Ford for its new Focus model.
J. Walter Thompson, Detroit, debuts the first of more than 60 live spots with three commercials shot and shown during the Sept. 9 MTV Video Music Awards. The tag for the Focus, aimed at young car buyers who consider themselves hip, is, “Live it.
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