Needham, FCB Compete for Midas Ad Business CHICAGO--Foote, Cone & Belding and DDB Needham, both in Chicago, are preparing creative presentations for Midas International later this month as finalists for the company's $25 million national account.

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

After reviewing credentials and capabilities presentations, Chicago-based Midas last week eliminated Euro RSCG Tatham and Cramer-Krasselt, both in Chicago, from the competition.
The winner, expected to be selected by the end of this month, will pick up Midas’ national creative account in addition to media planning and buying duties.
Incumbent J. Walter Thompson in Chicago resigned the account in May, citing a conflict with its Ford business.
–Trevor Jensen


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in