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U.S. Eyecare Retailer Looks Beyond Quartet Near Georgia HQ
ATLANTA–Kovel/Fuller’s marketing vision was judged the best as it won Vista Eyecare Inc.’s freestanding optical stores advertising business. Annual billings are estimated at $9 million.
The Lawrenceville, Ga.-based company was known as National Vision Associates until it acquired three of its competitors last year [Adweek, Aug. 2].
NVA primarily operates its eyecare centers in retail stores, with the new acquisitions mostly stand-alone sites located in shopping and strip malls.
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