Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Steffan Postaer SVP/Executive Creative Director, Leo Burnett
The 60-second commercial will make a comeback. Having reached its nadir with the “Whassup?” campaign, male bonding will become a less prominent means of selling hooch to twentysomethings. My creative wish list: No more questions posing as themes, i.e., “Are you ready?” “Where do you want to go today?” etc. And please, no more using the word soul in advertising copy ever again. If a product could do something for your soul, we would not need to advertise it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in