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Sticking by the shop that introduced it to consumers, Verizon Wireless last week tapped Bozell in New York for a national branding assignment for 2001, estimated to be worth $250 million-plus in billings. There was no review.
Bozell’s current Verizon Wireless campaign, launched last spring, and its history of servicing Bell Atlantic Mobile were the reasons the client hired the shop, said Jim Gerace, vp of corporate communications for Verizon Wireless. “Bozell re named and rebranded several companies that came together to form Verizon Wireless,” he said.
“We were in a pre-position to get the account,” said Bozell N.Y.
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