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Young & Laramore went to rare creative heights to express a message of humility for one of its clients.
As part of its efforts to create a marketing message for the Shiel Sexton Corp., a construction firm, the Indianapolis-based shop erected a 44-foot structure resembling a construction worker outside the client’s new corporate headquarters. Built of lead-covered copper sheathing, the abstract was designed by the agency’s executive creative director, David Young.
It caused quite a stir among locals, partly because the figure’s main male characteristic is amply illustrated.
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