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NORTHERN CALIFORNIAPlaceWare named Becker Creative Group, San Jose, as its agency of record. A national campaign expected for release this fall will include print, radio, outdoor and online ads. Berkeley-based Addis is handling Gap's first-ever online-only launch of a GapBody product, Close. For AOL, Addis has created a series of pop-up ads for tech-related products sold at special prices to AOL subscribers. VehicleSF, San Francisco, was featured recently in USA Today for renaming Applesoup to Flycode and creating the identity for a peer-to-peer entertainment application. OREGONThe Oregon State Fair, Salem, has renewed its advertising contract with Leopold Ketel & Partners, Portland. The agency's previous contract covered advertising services for the 1998, '99 and 2000 state fairs. SOUTHERN CALIFORNIAMuse Cordero Chen & Partners, Los Angeles, has contracted accounts with Sempra Energy and Health Net. The campaigns will target the growing African American, Asian American and Hispanic markets. The agency also recently laced up a $3 million campaign for The Athlete's Foot that will include three 30-second TV spots for a special promotion. Ad Americas, Los Angeles, added the California Speedway account to its score of new-business acquisitions. Upcoming work from the agency will mark the first time the Speedway will actively target the Hispanic community through its advertising. Nan Johnson, director of diversified communications services for Mendoza, Dillon & Asociados in Newport Beach, was selected by the Promotion Marketing Association to chair its Diversity Marketing Committee. TableauMedia.com, a new-media development company in Los Angeles, has developed a Synchronized Multimedia Integration Language Interface that inserts video commercials into a streaming presentation. The company has so far struck deals with Real Networks, maker of the Real G2 video player. Zilo Networks, an integrated on- and offline network for broadband, has acquired an equity interest in College humor.com, a Web site that collects college student-contributed material. Bob Brown, a former senior vice president of communications for Omnicom/ BGMHealth Communications, has joined with Samantha Bryant to form a company called bryantBrown Communications. The Redondo Beach-based company promises marketing and advertising programs "that cut through the clutter." Nexgenix, a supplier of a new category of Internet professional services called e-relationship services, has announced the launch of a dedicated media and entertainment solution that promises to offer relationship-building strategies that enable the technology and proprietary measurement process. The Irvine-based company has so far completed projects for AltaVista, Fandom, FilmsOn, Sportsline.com and others. Qantas Airways launched a new TV and print campaign during the opening ceremonies of the Olympics.Big Bang Idea Engineering, San Diego, created a national TV campaign for Akamai Technologies' conference casting service.The Blaze Co., Venice, was retained for advertising duties by Epson America, Glendale Galleria and La Valencia Hotel.Macy & Associates, Venice, was tapped for ad duties by Jefferies & Co., Colliers Seely International and File

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