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Last May, Richard Yelland and James Pribram founded Curtis Birch with one simple goal: They wanted to connect with the action-sports and youth demographic.
So far, so good. The Venice, Calif., shop has created print and TV work for clients MBS Mountainboards, the Surfrider Foundation, Thor Motorcross and They Will Surf Again.
“I grew up as a surfer and snowboarder,” said Yelland. “I have an intimate knowledge of this youth subculture. It’s a different mind-set, a fickle audience.”
A former associate creative director at Kirshenbaum Bond & Partners in New York, Yelland brings “traditional” advertising experience to Curtis Birch.
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