IMX Goes OTC With Harris Drury

Assigns Consumer Ads for Exorex, Mother 2 Be Skin Treatments
ATLANTA–Capitalizing on the growing trend of drug manufacturers marketing their brands directly to consumers, Harris Drury Cohen of Fort Lauderdale, Fla., has been selected by IMX Pharmaceuticals to handle national advertising for two over-the-counter product lines.
The $3 million advertising account will see Harris Drury Cohen responsible for the Boca Raton, Fla., pharmaceutical company’s established Exorex health creams, shampoos and treatments formulated for the treatment of psoriasis and eczema.