Re-engineering the client-agency relationship

We have seen with increasing frequency how vital, bedrock accounts have been lining up their agencies and putting them on death watches. Some have left, ending long standing and once glorious relationships. But a few others have surprised even themselves by sticking with agencies that had built their brands–a gutwrenching, sometimes humiliating rat maze that forces old, tired agencies to re-invent themselves and respond, not so much with slick new storyboards, but with new structures and relevancy.
The emerging buzzword for all of this is re-engineering.