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Ocean Spray Cranberries’ two roster shops, Arnold Communications in Boston and Campbell Mithun Esty in Minneapolis, are competing for creative duties on its new Wellfleet Farms juice line.
Ocean Spray chief operating officer Kevin Murphy confirmed the shootout and said the agencies have already received creative assignments. A decision is expected in mid- to late summer, with initial advertising to appear in September.
Client official Skip Colcord said the review is “standard operating procedure” for the two roster shops.
The media budget for Wellfleet Farms will be around $12 million, said Murphy.
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