Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In a move that could affect the account of Chicago-based Dominick’s Supermarkets, Safeway in California has moved the creative portion of its estimated $30-35 million ad account to Dailey & Associates from longtime partner McCann-Erickson.
McCann in San Francisco will retain media duties on Safeway, said a client representative. The agency is also still in the company’s creative picture, said sources, and may be considered for creative and/or media duties on the 112-store Dominick’s chain, which Safeway recently agreed to acquire for $1.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in