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AMF Bowling Worldwide is talking to six contenders about assuming creative and media duties on its $10-15 million ad account.
The shops are: The Martin Agency, Richmond, Va.; Hampel/Stefanides and Merkley Newman Harty, both in New York; The Richards Group, Dallas; Chicago Creative Partnership; and Carmichael Lynch, Minneapolis.
Merrell Wreden, vice president of marketing at AMF in Richmond, said he hopes to name finalists within the next two weeks. Consulting with the client on the review is Martin Agency chairman emeritus Harry Jacobs.
Incumbent Mumford Marketing, also in Richmond, won the account early last year [Adweek Southeast, Feb.
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