Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS – Abandoning the arrogance of the has-been astronaut he plays on Northern Exposure, Barry Corbin sends up the Southwest by playing a cowboy to the hilt in a new four-week promotion for T.G.I. Friday’s. Called Fiesta Friday’s, the promotion is the brainchild of the The Richards Group in Dallas and includes one 30-second TV spot and three radio spots.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in