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- Grey, S.F., Gets $50 Million Egghead Business SAN FRANCISCO--Grey Advertising has won Egghead's $50 million account. The former software retail store is trying to reposition itself as an e-commerce leader and technology site; the ad campaign will likely focus on the Menlo Park, Calif., company's new identity. Other finalists were BBDO, N.Y., and Black Rocket, San Francisco. - Starcom Plans for Disneyland CHICAGO--Walt Disney Co. has awarded media-planning duties for its $11 million Disneyland theme park to Starcom USA here, sources said. The incumbent, Initiative Media, Los Angeles, will continue to handle media buying. Starcom handles media planning for the $26 million Disney World and $64 million Disney Cruise accounts, and BCom3 partner Leo Burnett handles creative duties on those accounts. Starcom officials declined comment. - Five to Pitch Nature Conservancy ATLANTA--The Nature Conservancy will hear pitches from five shops seeking its $5 million account this week. New York's The Kaplan Thaler Group and McCann-Erickson; August Lang & Husak, Bethesda, Md.; MGH Advertising, Owings Mill, Md.; and Eisner Communications, Baltimore, seek to become the Alexandria, Va., nonprofit's first non-pro bono shop. A winner will be named by April 1. - FCB Goes Holistic for Blues CHICAGO--FCB Worldwide takes a holistic approach to health in its new campaign for Blue Cross and Blue Shield, suggesting a card from the insurer protects the mind and spirit, as well as the body. The campaign, based on ideas presented when the Chicago shop saved the $20 million account in a review last summer, breaks this week on morning network-news shows and runs through June, with another media schedule in the fall to coincide with traditional insurance-enrollment periods. Print runs a similar schedule in newsweeklies. FCB's previous work for the Chicago-based client was tagged, "What if?" - Cliff Freeman Wins Coke Classic Business NEW YORK--Cliff Freeman and Partners, here has landed lead responsibility for the estimated $115 million domestic Coke Classic, account, sources said. The move follows a recent meeting in Atlanta between Coke executives and agency roster shops that were asked to present ideas for a July campaign. McCann-Erickson, D'Arcy Masius Benton & Bowles and Leo Burnett also pitched, sources said. Coke representative Scott Jacobson said, "There's been no announcement from Coca-Cola about its advertising agencies. The advertising roster approach is not changing." - O'Keefe Returns to the Ad Arena ATLANTA--Kelly O'Keefe has launched Emergence Brand Laboratories, dedicated to helping Internet-based companies build their business. Based in Richmond, Va., Emergence will specialize in the method, theory and application of branding startups and well-established e-companies. O'Keefe, 39, founded O'Keefe Marketing. - Weiss Stagliano Lands Tumi Account NEW YORK--Weiss Stagliano Partners, here, has won a global assignment from Tumi, the South Plainfield, N.J., marketer of luggage, briefcases and accessories, the agency said. In addition to ad duties, the shop will handle the redesign of stores, packaging, catalogs and collateral. Tumi, which previously used here, also considered other undisclosed shops. - Lowe Prevails in Schering-Plough Pitch NEW YORK--Lowe Lintas & Partners, here, has retained its $140 million media assignment for Schering-Plough brands Claritin and Nasonex, after a review that included Creative Media and Zenith Media Services, both New York. - Newswire Roundup Kirshenbaum Bond & Partners, New York, won a new $40 million corporate-image account from Credit Suisse First Boston, as expected [Adweek, March 13]. Steve Soldano is joining Optimedia International (U.S.) in the new posts of president and chief operating officer, effective June 1. Soldano, 40, is a partner and director of media services at Deutsch, New York. Unilever has shifted ad duties for Mentadent from Lowe Lintas & Partners to Ogilvy & Mather. Billings are estimated at $15 million. The shift resolves a conflict that arose after the merger of Ammirati Puris Lintas and Lowe & Partners last fall. The Seagram Spirits and Wine Group has named Boston roster shop Digitas its first global interactive agency of record. Charles Schwab & Co. has awarded creative assignments to two shops. GSD&M, Austin, Texas, won a $30 million mutual funds push and The Martin Agency, Richmond, Va., won a $10 million women's marketing task. BBDO in New York remains lead agency and handles the client's media buying. The Interpublic Group of Cos. is merging Goldberg Moser O'Neill in San Francisco with Hill, Holliday, Connors, Cosmopulos in Boston. The two shops combined will have billings of $1.2 billion and be called GMO/Hill, Holliday in San Francisco. Merkley Newman Harty has reorganized its upper ranks, giving president Parry Merkley the title of chairman and promoting managing partner Steve Harty to president. Merkley, 48, assumes a broader, strategic role at the Omnicom Group shop, reporting to Tom Harrison, CEO of Omnicom's Diversified Agency Services, while Harty, also 48, becomes the day-to-day leader, responsible for client management and agency units. The Sports Authority awarded WestWayne and Horizon Media creative and media duties, respectively, for its $30 million account. WestWayne, pitching from its Tampa, Fla., office, topped FCB Worldwide, Chicago. Horizon beat New York shops BKN Media, Corinthian Communications and Young & Rubicam's Media Marketing Solutions. New York incumbent The Lord Group resigned last October.

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