Compass in Search

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Compass Bank is looking for an agency to service its $8 million account. That follows a decision by incumbent The Richards Group to work with competitor Guaranty Federal Bank.
Sources said last week the Birmingham, Ala., bank is conducting a national search. Shops in the Southwest, Southeast, West and Midwest have been contacted.
Mark Gibson, director of marketing at Compass, is managing the review. He is assisted by Peter Coughter, a consultant in Richmond, Va. Neither Gibson nor Coughter was available to comment at press time.
Agencies have been told that eight shops will be invited to participate in an initial evaluation round.


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