Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Loomis Sayles Funds seeks to earn the respect of consumers by “Listening harder.
Delivering more.”
That’s the tagline for a corporate branding effort created by Donovan Group in Northborough, Mass. About $1.5 million is behind the push, according to agency president Michael Donovan. Print ads are being supported by a Web site, sales presentations and collateral materials.
“[The campaign] captures the heritage and strength of Loomis Sayles Funds and translates it into a multifaced communications strategy that directly reaches our clients,” said Eileen Song, vice president of marketing for the funds division of Loomis, Sayles & Co.
The headline of one print ad asks, “What does it take to earn the respect of the most demanding financial advisors?” Body copy describes how the Boston-based family of no-load funds pays close attention to its clients and the marketplace to deliver products and services that exceed expectations.
The campaign targets financial planners, retirement plan sponsors and administrators...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in