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Agencies frequently have to grapple with conflicts of interest. Usually, the clients in question make computers, cars or alcoholic beverages. Mullen, however, may be the first agency to be caught in such a sticky situation over a pair of chocolatiers.
The shop in Wenham, Mass., recently broke a national print campaign for Hebert Candies, Shrewsbury, Mass., using the line, “Making chocolate the old-fashioned way since 1917.” [Adweek, April 3].
This week, Dan’s Chocolates, Watertown, Mass.,
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