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Alternating Currency Co-owned by Saatchi & Saatchi and Cordiant Communications, Zenith Media has re-examined the advertising outlook in Asia in the post-crash environment. In fact, Zenith has raised its estimate of Asian ad activity for last year by about $300 million before allowing for any currency effects. From an economic point of view, Zenith expects a one-year blip in 1998. The problems in Asia have not knocked the region back in time, derailing the move toward consumer-driven economies.
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