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In what could be a harbinger of political strategies to come, Evan Davis, a Democratic candidate for New York state attorney general, has launched a Web site banner ad campaign.
Created by Kaufman Patricof Enterprises and distributed by DoubleClick, both of New York, the first of a series of ads began running Tuesday and should garner 250,000 impressions during the next month. It reads: “A candidate who will not accept corporate contributions . . . Evan Davis for Attorney General,” and links to Davis’ Web site, which focuses on the issue of campaign finance reform.
More than just a casual surfer, Davis and his wife used the Internet to arrange the adoption of their daughter from China.
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