United in Evaluation

Airline Execs Study Fallon’s Performance
CHICAGO–United Airlines has asked “key stakeholders” who work with Fallon McElligott to fill out evaluation forms on the agency in an effort to forge a “more effective” relationship, according to an executive familiar with the process.
Although such an evaluation is new for the carrier, it should not be considered a precursor to an agency review, the source said. It was not known if the evaluation also applies to United’s international agency, Young & Rubicam.
Executives from the Elk Grove Village, Ill.,