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The Magazine Advertising Representatives of the South (MARS) in Atlanta has created a new award with the purpose of recognizing outstanding work and drawing national client attention to the work of Southeastern agencies.
The kudo will be called the Sammy, which stands for Southeast Award for Magazine Excellence. Shops eligible to participate include those in Virginia, Tennessee, Georgia, Florida, Alabama, Mississippi and the Carolinas.
To enter a campaign, it must have appeared in 1997 and include magazines in the media mix.
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