In the ’60s we had Bill Bernbach.
Today, the dot.coms are driving creativity.
As we learned during the 1960s, it takes a few revolutionaries to turn advertising creativity on its head.
More than 40 years ago, Doyle Dane Bernbach showed there was a better way to speak to consumers than the hard sell of the day. The agency proved it with whimsical Volkswagen ads that supplied both entertainment and product information. It was a climactic shift in advertising communication-and it became the industry standard.
“[Before Bernbach], it was the Dark Ages, manufacturers shouting out of the factory window.
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