Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Peter A. Mayer Advertising moves on to a second sense in its new Louisiana Tourism advertising campaign. The $8 million effort breaks at the end of this month.
The New Orleans shop spent the past seven years capitalizing on the tastes of Louisiana, since food is the No. 1 reason visitors travel to the Bayou State, per the tourism commission.
This year the focus shifts to music, the second-biggest attraction for tourists.
The tagline, “Come as you are, leave different,” remains the same.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in