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Moving Beyond Bridal Registries, Shopping Site Airs 2 TV Spots
LOS ANGELES–Grant, Scott & Hurley has created a new ad campaign heralding online shopping site Della.com’s expansion beyond wedding gift registries and into gift giving for all occasions.
A pair of TV spots informs consumers that Della.com can help with holiday gift ideas, using humorous vignettes of people trying to find the right presents for their loved ones. In one, a family is sitting around a Christmas tree exchanging presents when it emerges that one uninspired gift giver has decided to give each person $23 in cash.
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