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Seeks New Creative Partner; Houlihan’s Also Initiates a Search
DALLAS–Two restaurant chains are serving up portions of their advertising accounts in reviews valued together at $7 million.
Bennigan’s Restaurants, part of the Metromedia Restaurant Group, is looking for two agencies to separately handle creative duties and sales promotions, according to industry sources.
Bennigan’s spokesperson Chris Barnes said about 10 agencies, predominately in the Southwest, are being considered in the review process which began in October. A decision is expected in early 2000.
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